MyBurger
Born and raised in Minnesota, MyBurger is a fiercely independent burger brand with a cult-like following, founded for locals, by locals. Known for its unapologetically playful personality and neighborhood pride, the brand had grown from a single shop to multiple locations, and needed a refresh to match its momentum.
The evolved identity builds on its bold spirit through fresh illustration, photography, and packaging that capture MyBurger’s signature charm and energy, while setting the foundation for continued growth.
+ Brand refresh
+ packaging
+ environmental design
+ photography direction
The refreshed identity comes to life through the interior, with neighborhood-specific murals, and playful environmental details that celebrate Minnesota pride and community charm.
The playful illustration style, cheeky tone, and bold palette carry through every touchpoint, from packaging and cups to gift cards and swag.
