Rexford
Rexford is an industrial real estate company based in Southern California, focused on optimizing positive impacts for the environment, community, and economy. To reflect its forward-thinking approach, the brand was refreshed with a modern, ESG-driven identity that captures both precision and purpose
+ Brand refresh
+ Design System
+ Design Direction
+ Social
We developed a bold, dimensional brand system grounded in an isometric grid that symbolizes structure, growth, and precision. Within its geometric foundation, natural textures like water and foliage brought warmth and humanity to the system, reflecting Rexford’s deep commitment to sustainability and their ESG values.
Custom construction fencing system
From business materials to investor kits, the updated system created visual consistency across every touchpoint. Elevated typography, bold color blocking, and sustainable imagery worked together to communicate confidence and innovation while bringing the brand to life through outdoor advertising and social content spotlighting Rexford’s employees and ESG impact.
