Rizon Truck
Rizon is the first all-electric truck brand created by Daimler Truck, the world’s largest truck manufacturer, leading the future of zero-emission transport. Designed to bring calm and confidence to an industry in flux, Rizon helps businesses shift to electric without the chaos of start-up uncertainty. The identity was developed to feel grounded, future-focused, and built on clarity and trust.
+ brand identity
+ positioning
+ strategy
+ Tone of voice
+ design direction
+ launch campaign
+ CGI Photography
The Rizon identity centers on calm confidence, balancing strength, simplicity, and ease. A dawn-to-dusk palette and horizon-driven imagery reflect progress and optimism, while refined forms and open typography create a modern, reassuring presence.
The brand extended across digital, print, and social touchpoints, including CGI imagery. Visual storytelling captured Rizon vehicles in both urban and open landscapes, showcasing the range of businesses they serve as each moves toward a more sustainable future.
