Basecamp Fitness
Basecamp Fitness is a high-intensity boutique gym built for the bold. As the brand prepared to expand through franchising, it needed an identity that captured its electric energy and competitive edge while setting the stage for rapid growth. The team built a fearless, kinetic brand world designed to inspire movement, motivate action, and make every diem full carpe.
+ BRAND IDENTITY
+ BRAND VOICE
+ STRATEGY
+ POSITIONING
+ ENVIRONMENTAL DESIGN
+ PHOTOGRAPHY DIRECTION
+ social
A fearless identity built to move, defined by high-contrast typography, kinetic design, and a radically alive palette and imagery that mirror the intensity of every workout.
Built for global growth, the brand’s high-voltage identity extended into physical space, creating an environment that feels electric. Bold graphics, kinetic lighting, and merch brought the “radically alive” mantra to life, energizing members and creating a franchise-ready identity that’s instantly recognizable anywhere.
