Takeya
Takeya set out to reimagine what hydration could look like in a sea of sameness. With nearly every bottle brand shouting for attention, we repositioned Takeya as the calm, confident alternative—the bottle that inspires better every day. Centered on the new brand platform, Life, Well-Hydrated, the work celebrates balance, intentional design, and small improvements that make a lasting impact.
+ BRAND IDENTITY
+ BRAND VOICE
+ STRATEGY
+ POSITIONING
+ 3d illustration
+ creative direction
+ REtail
+ Social
Inspired by the brand’s dual heritage, the visual world blends California ease with Japanese precision. Rooted in the philosophy of Kaizen, the art of continuous improvement, the organic lines and layered forms symbolize growth and daily evolution. The result is a refined visual language that feels elevated and aspirational, reflecting the brand’s thoughtful product design philosophy.
A custom 3D illustration style was developed exclusively for Takeya, mirroring the flowing lines of the logo to symbolize movement, balance, and the ongoing path of wellness. Inspired by the motion of water and terrain, the system creates a visual world that feels both serene and aspirational.
At retail, the system extended to packaging and display environments that captured Takeya’s design-led ethos, creating a cohesive presence across shelf, campaign, and brand world.
